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Posted by Maplelea Staff on

 The 2018 Maplelea Model Search is now closed, thank you to all who applied! 




Maplelea fans between 8 and 12 who are proud to rep the brand.  Enthusiasm, ability to take direction when in front of a camera, diversity and a positive attitude!


  1. Take or select the three recent photos
  • 1 head shot
  • 1 full length body shot including your favourite doll
  • 1 of your choosing

We are not looking for professional photos.  Snapshots are fine.

  1. Open the application (PDF) < click to open. Save the PDF to your hard drive. Fill out the application. Save it again when you are finished.
  2. Create an email.  Attach the completed PDF.  (Double check that all your information was saved in the PDF.)
  3. Attach your 3 photos to the email. (Ensure that when photos open, they are right side up!)  
  4. In the email subject line, please add the applicant's name to the title  2018 Maplelea Model Search - ____________________ (fill the applicant’s name in the blank).
  5. Send the email to castingcall@maplelea.comThis must be received by midnight, Sunday, May 13th, 2018.
  6. Alternatively, you can print out the application, attach printed photos and mail it to: Maplelea, 1145 Nicholson Road, Unit #3, Newmarket, ON L3Y 9C3.  It must arrive no later than May 13, 2018
  7. If selected, the applicant will be invited to a Casting Call on May 30th, 2018 in Newmarket to audition as a model for Maplelea.

There is no cost to enter.



  1. From the applications received, Maplelea will select approximately 40 applicants to attend our Casting Call during the day on May 30th, 2018.
  2. We will notify the selected applicants by email on or before May 18th, 2018 and invite them to the Casting Call.
  3. The Casting call will consist of a brief personal interview and time in front of the camera with our professional photographer. There will be a waiting area provided for adults accompanying the applicants during the Casting Call.  We ask that only 1 adult accompany each child to the Casting Call.
  4. From this Casting Call, approximately 8-10 applicants will be selected to join us at a our initial Photo Shoot in Newmarket, Ontario on June 26th, 2018 during the day.
  5. An invitation to the Casting Call does not mean the applicant has been chosen as a Maplelea model. There will be 8 to 10 applicants selected from the Casting Call to model for our initial Photo Shoot on June 26th.  However, all applicants invited to attend the Casting Call will have their applications kept on file by Maplelea for future consideration for up to one year. If there is the need for additional models over the next 12 months, we will choose from those who attended the Casting Call.
  6. The Photo Shoot will be up to 3 hours in length and compensation will be a $100 Maplelea Gift Card. There will be no further compensation unless retained to model again for Maplelea. 



  1. Maplelea will have the right to use the Model’s first name publicly with the photos.
  2. Applicants must be willing to travel to Newmarket, Ontario at their own expense for the Casting Call on May 30th and the Photo Shoot on June 26th.  Subsequent Photo Shoots will also be in Newmarket, ON and may be on short notice.
  3. Previous applicants may apply again.  It is unlikely that those previously selected as models will be chosen again as we like to give as many girls as possible the opportunity to model.  However, previous applicants who were not selected, including those who were invited to the Casting Call but were not selected, are encouraged to apply again.
  4. Applicants may apply for both the (individual) Model Search and the Family Model Search.  There are separate applications.
  5. If the location or timing of the Casting Call and Photo Shoot don’t work for you, consider entering photos you’ve taken in our annual Maplelea Photo Contest to be held later this Spring.  $50 Maplelea Gift Cards will be awarded to photos selected to appear in Maplelea’s print and on-line publications.  See our website  for details.
  6. Photos taken at the Casting Call will not be used for any purpose other than selecting models. 
  7. Photos taken at Photo Shoots may be used for any, and all marketing purposes by Maplelea (Avonlea Traditions Inc.), including in digital, print advertisements and editorial. Photos taken of models may be used an unlimited number of times by Avonlea Traditions Inc. in perpetuity, without further compensation. Please also note that there is no guarantee that a Maplelea model’s photo will be used in a marketing campaign or editorial. The selection of models and photographs used for publication are at the sole discretion of Maplelea.  Not all photos taken will be used. However, any model completing a Photo Shoot will be given a $100 Maplelea Gift Card.


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