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Posted by Maplelea Staff on

THE FIRST EVER Maplelea FAMILY Model Search is NOW CLOSED. Thank you to everyone who applied! 

It's a family affair! Have you ever thought about how much fun it would be to have your whole family in matching pajamas, from oldest to youngest, including your Maplelea doll?  Even your pet pooch can match.  Well, Maplelea is making unisex pajamas and we need a family to model them! 



A Canadian family who is proud to rep the Maplelea brand.  Moms, dads, toddlers, teenagers, grandparents, brothers, sisters…whoever you consider to be your family.  Ideally our Maplelea family will be comprised of 5-7 members so we can sufficiently show the range of sizes, and the universal appeal of the very Canadian pajama design. Having a dog in the family is not necessary, but is a bonus!  



1.  Take or select 3-5 recent photos of your family.  At least one photo must have all family members together in one shot. At least one photo must include a family member with your family’s favourite doll. Professional photos are NOT required.  Phone photos are fine. If you have a well-behaved, mid to small size dog who could model a matching bandana, you are welcome to include him/her in your application.

 2.  Open the application (PDF) < click to open.  Save the PDF to your hard drive.  Fill out the application.  Be sure to save to your hard drive when you are finished. 

3.  Create an email, and attach the completed PDF.  (Double check that all your information was saved in the PDF.

4.  Attach your 3 to 5 photos to the email. (Ensure that when photos open, they are right side up!)  

5.  In the email subject line, please include  “Family Model Application - _______________ Family” (put your family surname in the blank.) 

6.  Send the email to castingcall@maplelea.com.  This must be submitted by May 27th, 2018.  

7.  Alternatively, you can print out the application, attach printed photos and mail it to Maplelea, 1145 Nicholson Road, Unit #3, Newmarket, ON L3Y 9C3.  It must arrive no later than May 27, 2018.

There is no cost to apply.



  1. Maplelea will select a family based on their submitted photos and application. The family will not be required to attend a casting call. However, the whole group will need to be available during the day June 28th, 2018 to travel to Newmarket and participate in a Photo Shoot with a professional photographer. 
  2. A dog is not necessary but all members of the family must be comfortable with a dog being part of the Photo Shoot.
  3. The Photo Shoot will last approximately 3 to 4 hours.  We will be taking both group and individual shots.
  4. The family chosen to model will receive a $400 Maplelea Gift Card at the end of the Photo Shoot. There will be no further compensation unless retained to model again for Maplelea at another time.
  5. Applications not accepted for the June 28, 2018 Photo Shoot will be kept on file for 12 months.  One or more families may be contacted at a later time if a further need arises for a family to model for Maplelea over the coming year.



  1. Maplelea will have the right to use your first names publicly with the photo, along with a general geographic description.  Ie. Family pajamas are modelled by Neal, Chris, Riley, Taylor and Jordan of Toronto, ON, or Modelled by …….of York Region, ON.  You can choose how your location is identified
  2. Photos taken in Maplelea’s Photo Shoot may be used for any and all marketing purposes by Maplelea (Avonlea Traditions Inc.) including in digital and print advertisements and editorial.
  3. Photos taken of models at a Photo Shoot may be used an unlimited number of times by Avonlea Traditions Inc., in perpetuity, without further compensation.
  4. Maplelea may select a sub-set of the family submitted in the application.  We will discuss this with you before you accept the modelling assignment.
  5. There is no guarantee that a Maplelea model’s photo will be used in marketing campaigns even if a Photo Shoot is done.
  6. The selection of models and photographs used for publication are at the sole discretion of Maplelea.  

Thank you for considering this opportunity! 

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    1 comment

    • We sent in our application and photos! We hope we can receive this amazing experience!

      Lara Attardo on

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